We know that the two main reasons that push consumers to buy online are access to a wide selection of products and the possibility of finding good deals.
Yes, but you may be selling a luxury product or service that commands a premium price. To properly prepare your luxury e-commerce project, several elements are important and essential.
Luxury encompasses many products, from handbags to classic cars, fashion items, and even works of art. Knowing your target market well will be the first step before launching your exceptional e-commerce business.
Let’s take a look at the rules to follow when selling luxury goods online and how to properly prepare your business!
Selling luxury goods online
How to launch your brand, your own products and set your prices?
Do you create luxury pieces yourself? Before taking the plunge into online sales, you should ask yourself the right questions.
You can embark on the adventure of selling exceptional products by purchasing your stocks from luxury brands in order to resell them on your online sales site.
To do this, you must create your business (Micro enterprise, SAS or SARL), before determining the expectations and trends favored by your target audience.
You need to have a keen eye : it’s essential to stand out from the crowd in your marketing strategy and reach as many potential buyers as possible.
Take care with your shipping, packaging and customer service: take inspiration from major brands to offer the most premium service possible.
Clothes swap, consignment sale: how to launch your luxury second-hand resale site?
Luxury also involves the resale of exceptional products, but second-hand! The second-hand market has never been so high: in 2021, the second-hand market was estimated at more than 7 billion euros in France , and the trend continues to accelerate.
More sustainable, more responsible, and more affordable prices depending on the item, these arguments are pushing fashion in favor of luxury second-hand goods.
To launch your own online consignment store, you will need to create your company and search for rare gems on resale sites between individuals or at flea markets in particular to build up the best stock.
To successfully sell your luxury second-hand products, the presentation of the items will be central: the quality of your photos and the staging of your catalog must be ultra advanced . It’s up to you to create a unique universe and create an exceptional setting for your high-end second-hand products!
2 tips for selling your luxury product
1. Adjust the price to the target
Unfortunately, it happens all too often that the brand’s target audience cannot afford the product in question .
Of course, you need to make sure this isn’t the case, so you don’t completely miss out on your market.
2. Justify the price: create or buy exceptional products
To go further, we can cite an example of a brand that numbers the pieces of its different collections, each published in 150 copies.
On the product label, the customer knows that he has number 27 out of 150, for example. This is a way of giving him the feeling of being a privileged customer .